Keeping up with today’s shoppers can be a daunting task. Anticipating what they’ll want and do next year is even more of a challenge. NGA has commissioned Nielsen to interview consumers who shop independent supermarkets to determine what currently drives their attitudes and behaviors. We’ll overlay those findings on Nielsen’s significant consumer trends data to predict how consumer shopping patterns will change in the next 12-18 months. Discover what motivates today’s shoppers and anticipate tomorrow’s behaviors.
to view the slide deck that was presented at the 2016 NGA Show.