Monday General Session
February 13, 2012 • 11:00 a.m. - 12:00 p.m. Surviving the Social Media Revolution – What It Means To Your Business
Sponsored By:
The many faces of social media --Facebook, Twitter, LinkedIn, FourSquare, etc. -- has changed the world by building an entirely new channel of communication that impacts businesses, shoppers and associates. Understanding the potential impact of this revolutionary technology is the goal of a brand new report from the Coca-Cola Retailing Research Council. Council members will share a look into this essential, fast-moving topic and provide attendees a clear set of steps every company should take to have a coherent social networking policy for marketing, communication and management.
Confirmed Speakers:
Chris Coborn, President and CEO, Coborn’s Inc.
Jay Lawrence, President, Lawrence Bros. M-A-L Enterprises, Inc.
Carlos Smith, President,Bodega Latina Corporation dba El Super
Craig Elston, Senior Vice President, Insight and Strategy, The Integer Group
Michael Sansolo, Coca-Cola Retailing Research Council
Moderator:
Joe Burke, Vice President, Retail Industry Affairs, Coca Cola Refreshments
Tuesday General Session
February 14, 2012 • 9:45 a.m. – 10:45 a.m.
Using Consumer Trends to Increase Traffic
Sponsored By:
While most independent grocers have access to the same consumer trends data, not all know how to turn these trends into traffic and carve a unique competitive niche in their marketplace. We’ll explore a few of the most significant trends in shopper behavior such as the polarized consumer, eating at home vs. away, evolution of the sales circular and format preferences. Learn how to go beyond the surface of these trends by determining which ones are right for you, implementing a new trend sales plan for each and driving traffic and dollars into your store(s) instead of your competitor’s.
Confirmed speaker:
Todd Hale, SVP Consumer & Shopper Insights, Nielsen
Mark Batenic, Chairman and CEO, IGA, Inc.
Joe Sheridan, President and COO, Wakefern Food Corporation
Lisa Walsh, Vice President, PepsiCo Customer Management
Moderator:
Edward Tobin, Senior Vice President, East Division, Pepsi Warehouse Sales
Wednesday Closing Program
February 15, 2012 • 8:00 a.m. - 4:00 p.m. Merchandising Magic + Store Tours
Millions of customers enter our stores each week yet minimal inflation, myriad new competitors, and rising commodity costs lead to flat sales with few encouraging trends in sight. Advertising, habit and impulse bring customers into your stores every day yet they are being subjected to a shopping environment more and more devoid of sizzle. This tendency to move toward “plain vanilla” merchandising plays right into the hands of your competitors; the category killers, niche marketers and on-line operators. How can you make shoppers stay, cover more square footage and buy more? We’ll share some significant merchandising strategies and tactics that can positively impact the way your customers move through the store and what they buy.
- Get in-store merchandising techniques that stimulate more consumer spending and maximize sales.
- Discover merchandising ideas that can be effectively implemented in 1, 10 or 100 days.
- Learn ways to invigorate associates with new and exciting ways to sell.
- Learn how to set smart, realistic goals to grow sales and increase customer count.
We’ll review what we’ve learned about the truly effective merchandising tactics as we tour Las Vegas’ leading independent food retailers. Attendees will share the best take-aways of the day and create an action plan for implementing new ideas in their own stores. Come away with new and exciting as well as tried and true tactics for increasing excitement, basket size and sales in your stores.
Confirmed Speaker:
Harold Lloyd, President, Harold Lloyd Presents