Monday Super Breakfast Session
February 13, 2012 • 6:30 a.m. - 7:45 a.m. The 2012 N.G.A. Consumer Panel Survey
Session Sponsored By: Survey Sponsored By:
The food world has changed dramatically in the last few months: food prices are up, shoppers are shopping around more looking for those deals and extreme couponing has become the latest pastime. Retailers and brands must learn the newest merchandising, social, mobile and marketing tactics that are required to reach today’s value-oriented and time-starved shoppers.
The insights and findings from the 2012 N.G.A. Consumer Panel Survey will serve as a foundation to achieve success. Phil Lempert, The Supermarket Guru, will lead the discussion with a panel of successful and cutting-edge retailers, sharing their views of long and short-term shopping behavior changes and exploring how issues of post-recessionary purchasing impacts the role of brands, shopper channel planning and brand trade-offs. Regardless of format and company size, all independent grocers want to sell more tomorrow than they did today. This high impact session will offer proven ideas for selling more and meeting the needs of all shoppers.
Confirmed speakers:
Phil Lempert, Supermarket Guru
Bob Buonomano, President, Windham IGA
Tim Myers, Senior Vice President, Sales & Retailer Operations, Affiliated Foods Midwest
Ron Cook, Director of Marketing, Niemann Foods
Frank Kroger, Director, Client Marketing, Valassis
Moderatored By:
Doug Fritsch, Senior Vice President, Retail and Business Development, IGA Inc.
Tuesday Super Breakfast Session
February 14, 2012 • 6:30 a.m. - 7:45 a.m.
Compete with Non-Traditional Formats – and Win!
Sponsored By:
Shoppers have more options than ever before when shopping for groceries. From neighborhood market formats, to increased groceries in drug stores, to the growing number of dollar stores with food and general merchandise, consumers can now buy food or groceries just about anywhere. How does the independent retailer retain – or even increase – market share in the midst of all this competition? One way is to position yourself to provide products, services, or both that your competitors simply don’t offer. In short, by differentiating yourself from the competition, you can win in your marketplace.
Discover how leading independents are competing with the big guys, building their niche and prospering in a tough environment. Take home 10-practical ideas on how to succeed against big-box competitors, drug and dollar stores in your marketplace. Learning from successful independent retailers across the country, you will see many new and different marketing ideas in this informative session.
Confirmed speaker:
Steve Dillard, Vice President, Corporate Sales and Business Development, Associated Wholesale Grocers
Leo Braido, Director of Retail, Riesbeck
Food Markets Inc.
Kim Eskew,
President and COO, Harps Foods Stores, Inc.
Moderatored By:
Viven Godfrey, Chief Executive Officer, MilkPEP