Las Vegas, NV – The National Grocers Association (NGA) today revealed the "Best of Show" winners of its Creative Choice Awards in the Marketing and Merchandising categories. The "Best of Show" titles are the highest award of the Creative Choice Awards contest.
The Best of Show in Marketing was awarded to Wakefern Food Corp./ShopRite for its “Tutto Italiano – ShopRite Imported Italian Private Label Promotion” entry. ShopRite worked in conjunction with the Italian Trade Association to educate existing and new consumers of the various Imported Italian products available at stores. ShopRite executed a promotional sale with a theme focusing on its Private Label items.
The Best of Show in Merchandising was awarded to Wakefern Food Corp./ShopRite for its “Grand Brands of the Grand Tasting – NYC Wine and Food Festival” entry. In this promotional event, ShopRite worked as a presenting sponsor of the premier event at the NYC Wine and Food Festival. Over the course of three days, ShopRite showcased its brand as the official sponsor of the event’s grand tasting, where celebrity chef demos and book signings took place.
Over 300 entries were judged based on the criteria of creativity, clarity and effectiveness by a panel of industry experts. Creative Choice Awards winners for each category were selected as "Best of Show" nominees. "Best of Show" winners were determined by both the judges, and through online voting, which incorporated nearly 1,200 votes.
The annual Creative Choice Awards contest, sponsored by Kellogg's and Unilever, honors the best marketing and merchandising programs in the independent supermarket industry. Marketing campaigns and merchandising events or promotions held between December 1, 2014 and December 1, 2015 were eligible for this year's contest.
Full list of 2016 Creative Choice Awards winners are posted below:
Category 1: Connections through Social Media and Digital Marketing
Winner: “Matt Painter Webisodes,” created by Fresh City Market and entry submitted by TMA+Peritus
Honorable mention: “myCountyMarket Mobile App: The Future of Grocery Shopping,” created by Niemann Foods, Inc.
Category 2: Connections through Traditional Media (Print)
Winner: “It’s My New England 2015 Calendar Photo Contest,” created by Big Y Foods, Inc., and submitted by The Mars Agency
Honorable mention: “Hilltop 48 Anniversary Print Ad” created by Hilltop Supermarket
Category 3: Connections through Traditional Media (TV and Radio)
Winner: “Boyer’s Food Markets 600,” created by HAC, Inc. and submitted by SUPERVALU
Honorable mention: “Locally Grown Produce Campaign,” created by Wakefern Food Corp.
Category 4: Non-price or Consumer Value Print Ad
Winner: “Russ’s Market – Star Wars Themed Monthly Catalog,” created by B&R Stores and submitted by Firespring
Honorable mention: “LSU Ad,” created by Associated Grocers, Inc.
Category 5: Private Brands Ad
Winner: “Tutto Italiano – ShopRite Imported Italian Private Label Promotion,” created by Wakefern Food Corp.
Honorable mention: “Private Brands Event,” created by Little Giant and submitted by SUPERVALU
Category 6: Frequent Shopper or Targeted Marketing Campaign
Winner: “Beef Stampede Sale,” created by Gordy’s Market
Honorable mention: “Fresh Market Digital Coupons Launch,” created by Fresh Market and submitted by Associated Food Stores
Category 7: Integrated Marketing Campaign
Winner: “SHOP ‘n SAVE Westmoreland County Airshow,” created by SHOP ‘n SAVE Pittsburgh Division and submitted by SUPERVALU East
Honorable mention: “Super Saver Smokehouse Challenge,” created by B&R Stores, Inc.
Category 8: Grand Opening or Remodel
Winner: “Roche Bros. Downtown Cross – Grand Opening,” created by Roche Bros.
Honorable mention: “Cleveland, OK Cash Saver Grand Opening,” created by HAC, Inc.
Category 9: Single Manufacturer Event
Winner: “ Build a Burger Presented by Kraft,” created by Houchens Industries
Honorable mention: “Fiora Easter Egg Hunt,” created by Coborn’s, Inc.
Category 10: In-store Special Event
Winner: “100 year Anniversary Sale-a-bration,” created by BGreen, Co.
Honorable mention: “Locally Grown CSA Produce,” created by Wakefern Food Corp.
Category 11: Off-site Event
Winner: "The Grand Brands of the Grand Tasting – NYC Wine and Food Festival,” created by Wakefern Food Corp.
Honorable mention: “Spring Yard Sale,” created by BGreen Co.
Category 12: Public Service or Charitable Cause Event
Winner: “Coffee With Cop,” created by Coborn’s, Inc.
Honorable mention: “ Caring for Kids,” created by Macey’s Grocery and submitted by Associated Food Stores
Category 13: GM/HBC
Winner: “Essential Oils,” created by Coborn’s, Inc.,
Honorable mention: “Fresh Household Values, ‘Store in a Store’ at Burns’ Fresh Grocers,” created by The Fresh Grocer (Burns Family) and submitted by Metro Philly Management
Category 14: Center Store
Winner: “ Dinner 123,” created by Macey’s Grocery and submitted by Associated Food Stores
Honorable mention: “$9.99 Wine,” created by Niemann Foods, Inc.
Category 15: Fresh Foods
Winner: “Western Markets Plant Sale,” created by Western Markets
Honorable mention: “Catering by ShopRite Kitchens,” created by Wakefern Food Corp.
Category 16: Dairy/Deli/Bakery
Winner: “New England Cheese Festival,” created by Roche Bros.
Honorable mention: “Gluten Free Bakery,” created by Coborn’s, Inc.
In addition to this year's "Best of Show" awards, Kellogg's and Unilever each chose entries to recognize while at the awards receptions. The following entries were chosen:
Kellogg's selected “Poptarts” submitted by Harps Food Stores
Unilever selected "Right on girls! Dove coupons” submitted by ShopRite/Wakefern