NGA today revealed this year’s top winners of its Creative Choice Awards in the Marketing and Merchandising categories. The “Outstanding Marker” and “Outstanding Merchandising” titles are the highest award of the Creative Choice Awards contest.
LAS VEGAS, Nev. (Tuesday, February 13) – The National Grocers Association (NGA) today revealed this year’s top winners of its Creative Choice Awards in the Marketing and Merchandising categories. The “Outstanding Marketer” and “Outstanding Merchandiser” titles are the highest award of the Creative Choice Awards contest.
The competition honors the best marketing and merchandising programs in the grocery industry that have increased item or department sales, positively impacted overall store sales, or provided a unique benefit to the community. Over 450 entries were judged based on the criteria of creativity, clarify, and effectiveness by a panel of industry experts.
Outstanding Marketer was awarded to Lowe’s Market, located in Littlefield, Texas, for its “What’s For Dinner” campaign, designed to create a buzz in-store and increase sales. To drive sales, Lowe’s Market periodically released specials which included a full meal of free items if the customer purchased a specified meat or entrée item.
Outstanding Merchandiser was awarded to Quincy County Market, located in Quincy, Illinois, for its entry “American Flag Made of 2,028 Cupcakes.” The County Market bakery department orchestrated the creation of the giant American flag, and sold cupcakes for $1 each raising funds for a local Illinois veterans home.
“Independent grocers are the innovators in the industry, implementing unique and original campaigns that set them apart from national chains. NGA is proud to host the Creative Choice Awards contest to highlight and recognize the best marketing and merchandising campaigns in the industry,” said Peter Larkin, president and CEO of NGA.
The contest, sponsored Kellogg’s and Unilever, featured 10 different categories with two winners for each, one entry from a one to 15 store operator and one entry from a store operator with 15 or more supermarkets. Marketing campaigns and merchandising events or promotions held between December 1, 2016 and December 1, 2017 were eligible for this year's contest. To see the full list of 2018 Creative Choice Award winners, click HERE. To learn more, visit www.NGACreativeChoice.com.
Additional Media Resources:
- For pictures of today's Creative Choice Awards presentation, click HERE.