Surviving The Brave New World Of Food Retailing
Disruptive forces are forever changing the world of retail. Today’s shoppers—armed with new technologies and shifting personal needs and aspirations—are seeking entirely new solutions and customer experience from their stores. As a result, traditional strengths, such as location or product variety, are declining in importance, while experiences and connections are rising. The very definitions of convenience and value are evolving. Retailers participating in the Coca Cola Retailing Research Council understand the key to surviving and thriving in this brave new world of food retailing is embracing and excelling in the consumer’s journey - the lifestyle triggers, preferences and priorities that precede and influence the eventual shopping list; the realities of work routines and home logistics; and the changing social context of how meals are prepared, shared and enjoyed. Explore how successful food retailers of the future can develop omni channel strategies and operational capabilities to ensure their continued relevance to the consumer.
• Moderator: Michael Sansolo: Research
Director, Coca-Cola Retailing Research Council
• Jay Ard, VP Industry Affairs, The Coca-Cola Company
• Doug Fritsch, Senior Vice President, Retail and Business Development, IGA, Inc.
• Steve Junqueiro , President and CEO (retired), Save Mart Supermarkets