The Independent Customer – Attitudes and Behaviors Speakers:
Monday, February 13 | 6:45 am - 8:00 am
NGA commissioned Nielsen to survey grocery shoppers to determine what drives their behaviors. The research examined shoppers’ attitudes and actions relative to loyalty programs, e-commerce, fresh and prepared foods and center store. The behaviors of consumers who primarily shop independent grocers might surprise you. Learn what motivates your customers and how you can meet their needs.
Doug Fritsch, Senior Vice President, Retail and Business Development, IGA, Inc.
Dennis Host, Vice President, Marketing, Coborn's, Inc.
Beau Mainous, Chief Customer Officer, Chobani
Frank Puleo, VP Retail Marketing & Services, C&S Wholesale Grocers, Inc.
Laurie Rains, Group Vice President, U.S. Retail Consumer & Shopper Analytics, Nielsen
Roxanne Bernstein, Vice President, Marketing, Post Consumer Brands Sponsored by: