The Independent Customer – Attitudes and Behaviors
Monday, February 13 | 6:45 am - 8:00 am
NGA commissioned Nielsen to survey grocery shoppers to determine what drives their behaviors. The research examined shoppers’ attitudes and actions relative to loyalty programs, e-commerce, fresh and prepared foods and center store. The behaviors of consumers who primarily shop independent grocers might surprise you. Learn what motivates your customers and how you can meet their needs.
A live consumer panel will provide additional insight into the ‘right now’ behaviors and desires of grocery shoppers. Hear anecdotal stories of their shopping experiences, both positive and negative, and find out how they choose where to shop. Speakers:
Doug Fritsch, Senior Vice President, Retail and Business Development, IGA Inc.
Dennis Host, Vice President, Marketing, Coborns, Inc.
Beau Mainous, Chief Customer Officer, Chobani
Frank Puleo, VP Retail Marketing & Services, C&S Wholesale Grocers, Inc.
Laurie Rains, Group Vice President, U.S. Retail Consumer & Shopper Analytics, Nielsen
Jesse Garcia, Senior Vice President and Chief Customer Officer, Post Consumer Brands Sponsored by: