Advertising Spending - Where's the ROI?
Conventional wisdom suggests shifting advertising funds to digital media. How can you be sure you are getting the same return on social media, in-store beacons and digital offers as you did with traditional print, TV and radio? Retailers will share their evolving strategies for advertising spending as well as their tactics for measuring the impact of each media. Find out why preferred advertising and marketing strategies are changing and how you can determine the best approach for your organization.
Kirk Clark, Director of Advertising, Mitchell Grocery Corp.
Neal Leonhardt, EVP, Sales and Marketing, Brookshire Grocery Co.
Tom O’Reilly, President and CEO, Aptaris Software LLC
Anne Marie Roerink, Principal, 210 Analytics
Cracking the Code of Shopper Data
Retailers are looking for their own Rosetta Stone – the key to deciphering shopper data and turning it into actionable information. Shopper data comes from a variety of sources. Migrating it to a single platform and then mining it for insights that leads to greater loyalty and sales is quite a challenge. Discover what tools are available to help you truly use your own shopper data and hear how other retailers are using their data to increase basket size and sales.
Andy Jump, Chief Operating Officer, reach | influence
Clay Gleb, Manager, Vashon Thriftway
Grant Lunde, Manager, Digital Marketing, Unified Grocers, Inc.
Moderator: Eric Green, CEO, reach | influence
Meeting Your Shopper’s Demand for Healthy Living Solutions
Today’s shopper considers personal, planet and animal health when making food purchase decisions, and meeting this shopper need can be a competitive advantage in today’s market. At the same time, an effective health and wellness program requires a company-wide commitment and well thought-out strategy. This session walks attendees through a decision tree process to determine if a healthy living strategy is right for your company, what that strategy looks like, functions involved, and how to build and evolve a program over time. The roles of operations, marketing, merchandising, buying, communications, health professionals, and fresh departments will be reviewed. Attendees will walk away with a roadmap for creating their own health and wellness strategy.
Annette Maggi, MS, RDN, LD, FAND, Annette Maggi & Associates, Inc.
Shari Steinbach, MS, RDN, Shari Steinbach & Associates, LLC
Executing a Winning Private Brands Program
Private label products may be a key component of a retailer’s go to market strategy. Whether value items or gourmet products, the alternatives provided by private brands can have a significant impact on the bottom line. Hear unique approaches to private brands and how to accommodate multiple tiers in your product mix. Review successful practices for buying, marketing and merchandising store or private brand products.
Bill Hamilton, Executive Director of Private Brands, Associated Wholesale Grocers, Inc.
Greg Hartley, Owner, Penn Hills Shop ‘n Save
CJ Davis, Vice President, Davis Food & Drug
Moderator: Phil Straniero, Executive in Residence, Western Michigan University
In-Store Food Service - Capturing the Restaurant Dollar
Food retailers have traditionally focused on capturing the food at home dollar but progressive grocers are also competing for food away from home spending. Fast casual dining in in-store restaurants and foodservice seating areas are rapidly become a way to increase traffic and boost sales. Successful operators must consider ways to elevate deli and bakery staff; develop attractive themes and menus; improve production planning and add excitement to foodservice departments. From retailers with successful foodservice operations, learn the keys to operational excellence and take away dos and don’ts for creating your own program.
Ronald Dawson, Jr., President, Dorignac’s Food Center
Pete Hejny, Executive Director of Deli/Bakery, Unified Grocers, Inc.
Bryan Neiman, President, Neiman Family Markets
Moderator: Meg Major, Chief Content Editor, Progressive Grocer