E-Commerce Best Practices
Independent retailers approach e-commerce in many different ways. Regardless of the type of program offered, a number of key operational factors can make the difference between success and failure. Vendor selection, data integrity, personnel and understanding the impact on overall company sales are just a few of the considerations that can have a far-reaching impact on successful execution. From a panel of retailers, hear more about successful approaches to omni-channel retailing as well as lessons learned during the development, roll-out and on-going execution of e-commerce initiatives.
Moderator: Willard Bishop, Chief Architect and Co-Founder, Brick Meets Click
Clint Woodman, Vice President, Woodman’s Food Markets
Jimmy Wright, Owner, Wright’s Market
Kevin Stafford, Vice President, Marketing, K-VA-T Food Stores, Inc.
Personalized Marketing Strategies in an E-Commerce Environment
E-commerce programs can provide a wealth of shopper data. Product selection, shopping behavior, and the impact of specials are just a few of the data points available. Retailers with established programs are now considering how they can mine this particular source of shopper data to better target their customers. Personalized offers and strategies to change on-line shopping behavior are just the tip of the iceberg. Learn what’s next for e-commerce.
Stephen Avola, Vice President, Business Development, ProLogic Retail Service
Grant Lunde, Manager, Digital Marketing, Unified Grocers, Inc.
Noah Katz, Co-president, PSK Supermarkets
Shekar Raman, Chief Executive Officer, Birdzi, Inc.
Today’s consumers walk the aisles, phone in hand. Mobile apps provide a way to reach shoppers as they plan their grocery trip, as well as when they are in the store. Shopping lists, meal suggestions, notifications of specials and promotions, and e-commerce are just a few ways mobile apps can help make the shopping experience more convenient and satisfying. Hear how retailers are using mobile apps to better connect with their customers and learn what factors should be considered during the decision-making process.
Dennis Host, Vice President, Marketing, Coborn's, Inc.
John Derderian, President, Allegiance Retail Services, LLC
Moderator: Russell Zwanka, State University of New York at New Paltz
Social Media Strategies
While most retailers have a social media presence, few are taking advantage of the chance to more effectively engage with shoppers during the entire path to purchase. Creating good content, dedicating staff time, understanding the strengths and weaknesses of each social site and consistently monitoring internet chatter about your company are just a few of the keys to a successful social media strategy. Learn how successful retailers are using Facebook, Twitter, Instagram and Pinterest to tell their story and communicate with shoppers before, during and after their shopping. Speakers:
Jamie Collins, Vice President, Advertising and Marketing, Dierberg’s Markets, Inc.
Rich Taylor, Vice President, Marketing and Advertising, Strack & Van Til
Elizabeth Weddington, Social Media Manager, AR Marketing
Moderator: Brian Numainville, Principal, Retail Feedback Group
Competing with Online Retailers
Home delivery of grocery products has clearly taken off and the delivery of meal kits is not too far behind. Companies such as Amazon and Blue Apron are giving shoppers a way to purchase groceries and meals for at home consumption. Examine the strengths and weaknesses of these operators to determine how best to compete. We’ll discuss how independent grocers can jump into the meal kit business so you can determine if the service is appropriate for your company.
Emily Coborn, Vice President, Fresh Merchandising, Coborns, Inc.
Erik Thorsen, Principal, Technomic, Inc.