Focus on Fresh

Myth Crushers – Educating the Meat Consumer

Education Partner: North American Meat Institute
Today’s meat consumer is inundated with information, some true and same fake, about the products available to them.  Help your shoppers sift through the noise to make educated and fully informed decisions when purchasing meat.  Review common myths circulating on social media regarding nutrition, health and animal welfare, and hear how retailers can develop educational materials and programs to help shoppers make the best choices for their families. 

 

Double Up Food Bucks and Healthy Food Incentive Programs

USDA’s Food Insecurity Nutrition Incentive (FINI) program (also known as “Double Up Food Bucks”) provides monetary incentives to SNAP customers to purchase healthy fruits and vegetables. Learn how you can get involved in this program to help your consumers shop more healthfully. Hear how other retailers have successfully implemented the program and take away best practices and strategies to overcome implementation challenges. The session will also explore efforts to attract more retailer participation and to reauthorize and strengthen the FINI program in the next Farm Bill.  

Freshen Up Produce Promotions and Events to Grow Your Business

Education Partner: Produce Marketing Association
From highlighting local products or seasonal varieties in short supply, the produce department offers a wealth of opportunities to celebrate fresh food and build excitement with special events and promotions.  Marketing programs can help you grow your business and create a sense of fun, excitement and an appreciation for fresh food at your store.  Hear about unique and successful events held by other retailers and take home ideas to increase traffic in your own stores

Merchandising + Convenience = A Winning Combination

Education Partner: Produce Marketing Association
Independent retailers are increasingly using fresh produce departments to differentiate themselves from mass and discount formats. Strategic merchandising, value-added products, and services are underused tools that can attract new customers and excite existing customers. Discover innovative merchandising methods and ways retailers are adding value through fresh cut programs and offering convenience products today’s customers want. Learn how successful retailers are using these tools to increase sales. 

Best Practices for Bakery Merchandising

Education Partner: International Dairy Deli Bakery Association
The aroma of freshly-baked product is a sure fire way to entice shoppers into adding bakery items to their baskets.  How else can you build sales in this department?  Here from a panel of retailers who have expanded their bakery offerings with new products, such as tortillas, gluten free and signature items, to generate additional sales.  Explore options for production and distribution to find the right approach for your organization.

With over 40 specialized educational workshops led by retailers for retailers and more than 350 companies on our EXPO floor showcasing innovative and game-changing products and solutions, The NGA Show provides countless opportunities to learn from your peers and other industry thought leaders. Bring your whole team to The NGA Show and bring home ideas that will drive profitable growth for your company.