The NGA Show - Focus on Fresh

2019 Focus on Fresh


 Sponsored by:

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Organics: If You’re Not in the Business, You’re Missing Out

Education Partner: Produce Marketing Association
Organic continues double-digit growth for produce with opportunity to increase sales among core and occasional buyers” according to Power of Produce 2017. If you aren’t looking at organic fruits and vegetables as part of your mix, you’re missing an opportunity to increase sales. Come learn ways to grow your business and capitalize on the trend as organics move to the mainstream.

Speakers:
  • Steve Lutz, Vice President, US West and Canada, Produce Marketing Association

Sunday, February 24
3:00 PM - 3:25 PM
Room 25A

Driving Sales in Core Categories with New Varieties 

Education Partner: Produce Marketing Association
Over the last year we’ve seen a trend of shrinking basket size, but higher spending. In the fresh category, this means reinvigorating and differentiating your selection by expanding on the garden-varieties of fruits and vegetables. At this session you’ll learn strategies to get your customers to trade up to new varieties to increase your bottom line.

Sunday, February 24
3:30 PM - 3:55 PM
Room 25A

The Power of Bakery

Education Partner: American Bakers Association
The bakery category delivers nearly $50 billion in retail sales and contributes to $85 billion in sales of complementary edible categories. Join American Bakers Association President & CEO Robb MacKie to take a deep dive into the baking industry and explore how grocers and bakers can work together to drive shopping cart sales.

Speakers:

  • Robb MacKie, President & CEO, American Bakers Association

Sunday, February 24
4:00 PM - 4:30 PM
Room 25A

Steps Everyone Can Take to Increase Produce Sales

Education Partner: Produce Marketing Association
Do you know what your sales should be in core categories? Do you know how to leverage this information to increase your fresh produce sales? In this session you’ll learn from the best! Take a deep dive with experts from a leading research company and one of the most respected companies in the business. They will walk you through the relevant statistics and provide key insights to take your sales to the next level.

Monday, February 25
8:45 AM - 9:45 AM
Room 28A

The Millennial Meat Consumer

Education Partner: North American Meat Institute
Convenience, customization, sustainability, variety and healthy are just a few of the descriptors millennials use when talking about shopping in the meat department. Hear how millennials incorporate meat in their diets and how retailers are updating their merchandising strategies.  

Speakers:
  • Michael Schumpp, Director, Public Affairs, North American Meat Institute
  •  Paul Rowton, Vice President, GES/Edwards Food Giant

Monday, February 25
10:00 AM - 11:00 AM
Room 28A

With over 60 specialized educational workshops led by retailers for retailers and more than 400 companies on our EXPO floor showcasing innovative and game-changing products and solutions, The NGA Show provides countless opportunities to learn from your peers and other industry thought leaders. Bring your whole team to The NGA Show and bring home ideas that will drive profitable growth for your company.