Winning in Center Store
Retailers often question the long-term viability of center store. While some categories do well in other formats and with online retailers, shoppers still look to independents to provide the products they need. Hear how you can improve center store sales with smart assortment, innovative shelving, and creative merchandising. Discover opportunities to partner with CPG firms and wholesalers to breathe new life in to the heart of your store.
Scott Lewis, Vice President, Operations, Harmon City, Inc.
Beth Busch, Senior Category Development Manager, General Mills
Michael Day, Manager, Digital Commerce and Innovation, Wakefern Food Corp.
Leveraging Digital In-Store
While it’s important to communicate with shoppers along the path to purchase, reaching them while they are in the store can be particularly effective. A number of options are available including use of eye-catching digital signage, beacons to track movement, personalized text offers sent while shoppers are in-store, location-based promotions and email messaging. Hear the creative ways retailers are using digital technologies to increase basket size.
Dallas Krause, Manager, Krause’s SUPERVALU, Inc.
Michael Needler, Jr., President, Fresh Encounter, Inc.
Moderator: Michael Boland, Professor and Director, Department of Applied Economics, The Food Industry Center, College of Food, Agricultural and Natural Resource Sciences, University of Minnesota
Center Store Adjacencies - Shopping Solutions
Is your store easy to shop? Many retailers have taken a traditional approach to center store layout and placement of categories that may not mirror the way consumers think about shopping and menu planning. Hear from retailers who have successfully experimented with adjacencies that more effectively position complimentary products. Peanut butter and jelly, tissues and cold products, chocolate syrup and ice cream are just a few potential adjacencies that enable an easier trip for the consumer. Discover other ways to position products and categories to improve sales.
Mark Heckman, President, Mark Heckman Consulting Group
Hot Zone Categories
Many of the most important items on a consumer’s shopping list are found in key center store categories. Retailers fully committed to categories such as beauty care, frozen foods, pet care and breakfast foods often hold a competitive advantage over their competitors. Discover what products are hot zones for consumers and how to create true destination categories.
Paul D. Cooke, Vice President/Director Industry Development, Nestle Purina Pet Care
Evolving Categories Speakers:
Staying ahead of continually evolving consumers tastes and preferences can be a daunting task.Correctly anticipating the next hit flavor, product mashup or convenience item can bring certain sales increases. Discover which categories will be hot in 2017 and which products have fallen out of favor. We’ll review the latest trends in flavors, formulations and eating trends so you can stay ahead of the competition.
Lynn Dornblaser, Director, Innovation & Insight, Mintel
Paul Gatza, Director, Brewers Association
Jim Curran, Executive Vice President, Sales, KeHe Distributors