The NGA Show - Omnichannel Marketing

2019 Omnichannel Marketing

New Social Media Outreach Strategies

Explore the evolving role of Facebook, Instagram and Pinterest and find out how to create a more coordinated approach to social marketing to drive store traffic.

Speakers:
  • Laura Strange, Vice President, Industry Relations, Communications and Marketing, National Grocers Association
  • Annie Stoltenberg, Manager, Marketing and Web Content, National Grocers Association

Tuesday, February 26
9:00 AM - 9:25 AM
Room 26A

Innovations in Mobile Marketing

Continue your digital marketing transformation by reaching consumers where it counts – the gadget that never leaves their hands. Discover more effective ways to use mobile friendly websites, geo-targeted mobile ads, store/company app, SMS (text) marketing and more.  

Speakers:
  • Dennis Host, Vice President, Marketing, Coborns, Inc.

Tuesday, February 26
9:30 AM - 9:55 AM
Room 26A

Is the Circular Dead?

Many retailers have tried to give up the circular but experienced a noticeable sales drop.  Others are relying more heavily on digital coupons. What is the role of the circular in this digital world?

Speakers:

  • Ted Balistreri, Co-Owner, Sendik’s Food Markets

Tuesday, February 26
10:00 AM - 10:25 AM
Room 26A

Tying it All Together –  Cohesive Marketing Across All Platforms

A good marketing plan takes into account all form of media. Determining how to weight spending among platforms can be tricky. Learn how to develop a marketing plan that takes into account your shoppers, competition, market area dynamics, and of course, your marketing budget.

Tuesday, February 26
10:30 AM - 10:55 AM
Room 26A

With over 60 specialized educational workshops led by retailers for retailers and more than 400 companies on our EXPO floor showcasing innovative and game-changing products and solutions, The NGA Show provides countless opportunities to learn from your peers and other industry thought leaders. Bring your whole team to The NGA Show and bring home ideas that will drive profitable growth for your company.