The NGA Show - Omnichannel Marketing

2019 Omnichannel Marketing

New Social Media Outreach Strategies

Explore the evolving role of Facebook, Instagram and Pinterest and find out how to create a more coordinated approach to social marketing to drive store traffic.

Speakers:
  • Laura Strange, Vice President, Industry Relations, Communications and Marketing, National Grocers Association
  • Annie Stoltenberg, Manager, Marketing and Web Content, National Grocers Association

Tuesday, February 26
9:00 AM - 9:25 AM
Room 28AB

Innovations in Mobile Marketing

Continue your digital marketing transformation by reaching consumers where it counts – the gadget that never leaves their hands. Discover more effective ways to use mobile friendly websites, geo-targeted mobile ads, store/company app, SMS (text) marketing and more.  

Speakers:
  • Dennis Host, Vice President, Marketing, Coborns, Inc.

Tuesday, February 26
9:30 AM - 9:55 AM
Room 28AB

Is the Circular Dead?

Many retailers have tried to give up the circular but experienced a noticeable sales drop.  Others are relying more heavily on digital coupons. What is the role of the circular in this digital world?

Speakers:

  • Ted Balistreri, Co-Owner, Sendik’s Food Markets

Tuesday, February 26
10:00 AM - 10:25 AM
Room 28AB

Reaching the Hispanic Consumer

Although the influence of the Hispanic consumer can be felt in markets across the U.S., a one size fits all approach to marketing is not recommended. We’ll review trends and projections for the Latino market and share strategies for reaching those consumers.

Speakers:
  • Lilly Rocha, President, Latino Food Industry Association

Tuesday, February 26
10:30 AM - 10:55 AM
Room 28AB

With over 60 specialized educational workshops led by retailers for retailers and more than 400 companies on our EXPO floor showcasing innovative and game-changing products and solutions, The NGA Show provides countless opportunities to learn from your peers and other industry thought leaders. Bring your whole team to The NGA Show and bring home ideas that will drive profitable growth for your company.