2023 Education Schedule

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Multicultural Marketing

Feb 27, 2023
Summit 219-220
Operations
Is your business a reflection of the community you serve? Are you effectively engaging with an increasingly diverse consumer base? We'll review current data showing the size and scope of the Hispanic and Asian markets, discuss the challenges of developing and implementing strategies to reach a larger portion of those consumers, and present solutions beneficial to retailers.
Speakers
Richard Wardell, President & CEO - Superior Grocers
Justyne Uribe, VP, Category Management and Procurement - CertCo, Inc.
Crystal Gonzales, Director of Hispanic & International Sales - Associated Wholesale Grocers
Jim Dudlicek, Director of Communications and External Affairs - National Grocers Association
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