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2023 Education Schedule

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The Future of the Advertising Mix

Feb 27, 2023
Summit 215-216
Ready to dive into digital advertising but don’t know where to start? Think targeted display ads and television advertising are out of reach for independents? Looking for an advertising plan to help you compete with chains and get noticed by CPGs? Learn how the Independent Grocers Alliance Retail Media Network is using affordable and effective advertising to increase sales and awareness in independent grocery stores across the country and supply the customer and product movement data CPGs want—without exorbitant agency fees.
Shawn Tuckett, CEO - Webstop
Adam Zimmerman, Partner - Design House
Emily Mallahan, Director of Retail Technology & Digital Marketing - Certo Inc.
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