Does GM Really Matter?
Feb 27, 2023
Education Theater
Procurement
The variety and scope of general merchandise product available to the grocery channel is extraordinary High margin items such as food prep/storage, cell phone accessories and trial & travel are proven ways to increase basket size and build profit. Understanding what success looks like for this category and thoughtful execution are the keys to increasing sales. We’ll review best in class marketing and strategies and share tactics for adding top line growth.