Too often, a well-intentioned marketing message hits the wrong note and creates a viral PR nightmare, or a miscommunication between shopper and associate leads to a lost customer. What's the sweet spot for creating inclusive marketing campaigns that are authentic and effective? And how do you train front-line associates to respect all customers equally? We'll review tactics to ensure an appreciation of and respect for a diverse customer base.
- Incorporate diversity, equity, and inclusion in customer service training programs
- Hear examples of successful and un-successful marketing campaigns targeted to specific ethnic groups
- Update service training programs to stress equal treatment of all shoppers, including SNAP consumers