Too often, a well-intentioned marketing message hits the wrong note and creates a viral PR nightmare, or a miscommunication between shopper and associate leads to a lost customer.  What's the sweet spot for creating inclusive marketing campaigns that are authentic and effective?  And how do you train front-line associates to respect all customers equally?  We'll review tactics to ensure an appreciation of and respect for a diverse customer base.

Takeaways:

• Incorporate diversity, equity, and inclusion in customer service training programs
• Hear examples of successful and un-successful marketing campaigns targeted to specific ethnic groups
• Update service training programs to stress equal treatment of all shoppers, including SNAP consumers