2023 Education Schedule

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Inclusivity Marketing

Feb 28, 2023
Summit 221-223
Marketing

Too often, a well-intentioned marketing message hits the wrong note and creates a viral PR nightmare, or a miscommunication between shopper and associate leads to a lost customer.  What's the sweet spot for creating inclusive marketing campaigns that are authentic and effective?  And how do you train front-line associates to respect all customers equally?  We'll review tactics to ensure an appreciation of and respect for a diverse customer base.

Takeaways:

  • Incorporate diversity, equity, and inclusion in customer service training programs
  • Hear examples of successful and un-successful marketing campaigns targeted to specific ethnic groups
  • Update service training programs to stress equal treatment of all shoppers, including SNAP consumers
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