2023 Education Schedule

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Data Driven Marketing

Feb 27, 2023
Summit 221-223
Marketing

Hear how independent grocers can boost shopper engagement in a digital world. We’ll discuss personalized marketing strategies for both in-store and e-commerce shoppers. Topics will include personalized shopper engagement, making data actionable, boosting conversions and loyalty, reducing advertising costs and enhancing growth.  Take away tactics to create to create data-driven marketing campaigns and achieve a higher marketing ROI.

Takeaways:

  • Take away tactics to create to create data-driven marketing campaigns and achieve a higher marketing ROI.
  • Understand how to analyze basic sales and transaction data
  • Learn how to create personalized marketing campaigns without using a third party
Speakers
Ron Bonacci, VP Advertising and Marketing - Rouses Markets
John Abbene, President - BRData
Nick Carlino, EVP of Sales - Merchandts Distributors LLC
Jessica Cronin, Shopper Marketing-Loyalty Manager - Associated Food Stores
Michael Sansolo, Retail Food Industry Consultant
brdata software solutions
View all 2023 Education Schedule