Over the last few years, retailers have shifted marketing funds from print to digital.  We’ll review the magnitude of the shift and examine the most effective ways to reach shoppers.   Hear how other retailers are evolving their marketing strategy to ensure a good ROI on digital spending.

Takeaways:

• Determine the appropriate balance between print, digital and other media
• Discover how to make print campaigns more effective
• Learn how to increase trips and basket size with more effective digital promotions