Retail Media 101 – How All Grocers Can Benefit
The way consumers shop has changed. Since the onset of COVID, shoppers have increasingly turned online to discover new products and make purchases, leading the way for explosive growth in Retail Media ad spending. Since 2019, ad spending has grown from $12.50 billion to over $50 billion in predicted spending for 2023.
So, what exactly is Retail Media? This session will cover topics including the history of Retail Media, what are the solutions that Grocers are offering their suppliers and who are the leaders and vendors that are helping to supply the solution. We will also discuss why having a Retail Media program is an important solution for Grocers regardless of your size and ideas on where to start. Digital and Retail Media is an important transition for the Grocery category and we want to arm you with knowledge.