There’s a new strategy in the retail playbook. Thanks to the rapid growth of e-commerce, retailers are using their digital platforms as prime advertising real estate for suppliers and CPG manufacturers.  We’ll review the potential for retail media networks in the grocery industry, strategies for choosing a vendor, and required mobile app and website functionality.  Take away tactics for tapping this exciting new revenue opportunity.

Takeaways:

• Hear about the current status and expected growth of retail media networks in the industry
• Learn about potential partners and the elements of a profitable partnership
• Discover how to use your app, website and in-store signage for vendor promotions