State of Snacking report: Snackification is alive and well – and continues to evolve
As consumers around the world continue to face trying times, they view their favorite snacks as affordable and necessary indulgences. The fourth annual State of Snacking report highlights the expanded role of snacking – as snacking increasingly replaces traditional meals in consumers' lives.
Key findings include that consumers around the world are snacking:
- Daily - Snacking is a staple: 71% of consumers snack at least twice a day
- Mindfully - 78% of consumers report they take time to savor indulgent snacks with 61% saying they take time to portion out snacks before eating them
- Frequently - Consumers are increasingly replacing meals with snacks, with 55% reporting a higher likelihood to eat a snack across all three standard mealtimes
- Sustainably - Reducing waste is a top priority, with seven in 10 consumers saying they prioritize snacks that have less packaging and 72% saying they typically recycle it
In this session, IRI’s Sally Lyons Wyatt will reveal five key snacking trends that are expected to grow throughout 2023 and beyond:
- Rise of regional players.
- Healthier Snacking Options .
- Size and Flavor Advantages.
- Consumer Sustainability Preferences.
- Innovative Products.
They will discuss these and other trends impacting snacks both positively and negatively and share IRI’s predictions for the snacking market.