Blended physical and digital environments are changing how consumers engage with grocery retailers. Many emerging and scaling commerce channels will soon surpass visits to brand websites, forcing grocery brands to think very differently about their touchpoint strategy. All the while the role of the physical grocery store and the importance of the human element is expanding, not contracting. Hear from research experts at Ipsos about what convergent commerce means to grocery retailers and how brands can best measure the customer experience across all relevant touchpoints – physical, digital, and converging – to ensure your brand promises are being delivered.