2023 Education Schedule

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Tapping the Adult Beverage Category - Product Innovations and Marketing Strategies

Feb 28, 2023
Education Theater
Procurement
The adult beverage category seems to be in a state of constant evolution thanks to the explosion of craft beers, renewed interest in bourbon and other liquors and a new generation of sober-curious drinkers.  We will review trends in beer, wine and liquor and share creative merchandising and marketing tactics.  Take way ideas to increase sales in this dynamic category.
Speakers
Nick Lenzi, VP of Marketing - Lipari Foods
View all 2023 Education Schedule