Tapping the Adult Beverage Category - Product Innovations and Marketing Strategies
Feb 28, 2023
The adult beverage category seems to be in a state of constant evolution thanks to the explosion of craft beers, renewed interest in bourbon and other liquors and a new generation of sober-curious drinkers. We will review trends in beer, wine and liquor and share creative merchandising and marketing tactics. Take way ideas to increase sales in this dynamic category.