Consumers are increasingly seeking out grocery stores with products that match their healthy lifestyles. Review successful marketing and merchandising strategies to boost awareness of health and wellness offerings as well as drive traffic in these categories.  We’ll examine the role of in-store dietitians as well as the use of social media, in-store merchandising, and traditional marketing programs to strengthen sales in this segment.

Takeaways:

• Hear the latest on consumer health and wellness trends
• Explore the value of in-store dietitians
• Take away new ideas for marketing and merchandising health and wellness products