Education Schedule

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Education Schedule

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8:45 AM
  1. 45 mins
    • Marketing
    Although marketing spend for many retailers is shifting from print to digital, print remains an important outreach tool for a number of independents. We'll explore the role of print as part of the tot ...
9:45 AM
  1. 45 mins
    • Marketing
    Traditionally marketing efforts are driven by operational decisions. It's time for marketing to take a seat at the table and lead discussions about corporate programs and strategies. We'll explore bes ...
2:00 PM
  1. 45 mins
    • Marketing
    Too often a well-intentioned marketing message hits a wrong note and creates a viral PR nightmare. What's the sweet spot for creating inclusive marketing campaigns that are authentic and effective? We ...
3:00 PM
  1. 45 mins
    • Marketing
    A new store provides an opportunity to present a new face to customers. What techniques are successful retailers using to reach new customers and inspire current shoppers? Take away ideas to create bu ...