For Further Information, Contact: 
NGA Contact: Laura Strange

Amy Riemer, Media Relations Representative
978-475-4441 (office) or 978-502-4895 (cell)

Event coincides with 50th Anniversary of Sesame Street

SAN DIEGO, CA, February 5, 2019 - During the 2019 NGA Show in San Diego, The Produce Marketing Association (PMA) will offer retail members of the National Grocers Association a significant discount to the PMA's, eat brighter!™ program. The PMA, in partnership with the Partnership for a Healthier America and Sesame Workshop joined forces to create the eat brighter! movement, an opportunity to include Sesame Street character images to encourage children ages 2-5 to eat more fresh fruits and vegetables. The PMA will host a Pavilion, where they will promote this campaign along with two dozen companies on The NGA Show floor, taking place at the San Diego Convention Center from February 24-27. For more information on The NGA Show, visit

"We know grocers want to impact their community in a positive way, and through this collaboration with NGA, to make eat brighter! affordable, we are working together to make a difference - a win for the overall industry and communities," said Kathy Means, CAE, Vice President of Demand Creation and Consumer Affairs, Produce Marketing Association. "So many of our members are telling us that the eat brighter! program is working in their stores, including independent grocer Wayfield Foods in Atlanta. They are finding a stronger interest for kids to want to go into the produce section of the store just by having the Sesame characters on the wall."

"We're thrilled to be able to work with the Produce Marketing Association to bring the eat brighter! program to our retailer members at a significantly reduced cost so they can better serve their communities with more fresh and healthy produce while using the beloved Sesame Street characters that so many Americans know and love," said Peter Larkin, president and CEO of the National Grocers Association. "With Sesame Street celebrating its 50th anniversary this year, there will surely be a lot of buzz around the characters, making this a win-win for everyone."

NGA members can stop by the Produce Marketing Association (PMA) pavilion, to receive the PMA member price to join the eat brighter! program for a one-time administration fee of $950 vs. the regular nonmember rate of $3,500. Note that the member fee for medium retailers (6-10 stores) is only $200, and for small retailers (1-5 stores) it's just $150.  The PMA Pavilion will feature best-in-class companies providing solutions and products that will help grocers best handle produce. The PMA is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. For more information visit main eat brighter! site.

The NGA Show has been the place where independent grocers gather for over 30 years, connecting supermarket retailers and wholesalers, food manufacturers and service providers from around the world to share innovative solutions and best practices that support and strengthen the independent supermarket channel. The NGA Show is produced and managed by Clarion UX as part of the Food & Beverage Portfolio in partnership with the National Grocers Association (NGA). 

The National Grocers Association (NGA) is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry. The independent grocery sector is accountable for close to one percent of the nation's overall economy and is responsible for generating $131 billion in sales, 944,000 jobs, $30 billion in wages, and $27 billion in taxes. NGA members include retail and wholesale grocers, state grocers’ associations, as well as manufacturers and service suppliers. For more information about NGA, visit

Clarion UX ( produces 37 events across 13 sectors of both trade and consumer events.  Clarion UX, which is the U.S. division of Clarion Events, UK, and backed by The Blackstone Group has become one of the fastest growing event companies in the U.S. with aggressive growth through both acquisition and launch.  Clarion acquired PennWell in early 2018, bringing 4 Tradeshow 200 events into the U.S. portfolio and super-charging the already rapid growth.  Clarion UX has offices in Trumbull, CT; Kennesaw, GA; Boca Raton, FL; Tacoma, WA, and Fairlawn, NJ. 

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