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Jennifer Shawgo

Jennifer Shawgo

Sr. Director of New Ventures and Services, UNFI

I have 20 years + of experience in the natural grocery industry and B2B wholesale distribution with expertise in multi-disciplinary areas including Innovation, Technology Strategy, Change Management, Account and Sales Management, Supply Chain, Operations, and Analytics.

I am responsible for developing the strategic vision of UNFI's New Ventures and Services team and leading the execution of transformational initiatives to support the growth of independent grocery retailers through emerging grocery and retail technology partnerships. 

My personal passions in food policy and wellness through organic agriculture brought me to the grocery industry. I'm honored to have been actively involved with the Non-GMO community, held a seat with the California Department of Food and Agriculture's Committee for the California State Organic Program (COPAC) and led relationship with The Organic Trade Association. 

I'm currently very interested in integrating novel technologies into the grocery industry, supporting food justice through access to organic and natural products for all communities, and developing healthy and successful teams.