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Joe Moody

Joe Moody

Founder/Banjo's Buddies and Sr. VP/East Coast Region, SmartMarket for Business
Joe Moody has been a business owner in the Charlotte, NC market for 20-plus years and his companies appeared in the Business Journals Fast 50 on five separate occasions. His last marketing company, "Focus on Results," provided a systematic way to improve businesses ROI by providing trackable data points to better understand what's working for retailers and what's not.

With his past business experience of being a marketer he understands what marketing metrics resonate with business owners by utilizing the full spectrum of demographics, socioeconomic and lifestyle data available. Independent business owners, specifically retailers need to know and thoroughly understand who their customers are, what they like, and where they live. Marketing to retain a customer produces the highest ROI among all marketing investments, however you have to first acquire a customer enabling them to Know you, Like you and Trust you.

Joe now resides in the Charleston, South Carolina with his wife of 40 years, his diabetic alert dog Banjo where they spend as much time as they can with their daughter, son n’ law and granddaughter.