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Josh White

Josh White

Chief Marketing Officer, Local Bounti
Josh White is CMO of Local Bounti, a disruptive AgTech company that produces leafy greens in a breakthrough controlled indoor environment.

An award-winning innovator who has a proven track record of over two decades helping brands find their secret sauce, Mr. White has a background in design, film production, and manufacturing, with a unique perspective that challenges the status quo of everything he touches.

Combining effective strategy, brand positioning, product invention, packaging, digital solutions, and implementing unique marketing strategies has consistently garnered Mr. White acclaim in food, technology, finance and entertainment sectors.

He has worked with some of the world’s biggest brands – from Fortune 500 companies to start-ups – including Chobani, Maple Hill Organic, Nightfood Ice Cream, Popcorn Indiana, Jordan, jetBlue and Curaleaf.

Mr. White has been fortunate to see “lighting in a bottle” success in many of his collaborations and ventures. Some highlights include working alongside Christopher Reeve, Robin Williams, Xavier Roberts (Cabbage Patch Kids) and other celebrity icons to develop 3D animated feature film and TV properties turning a $1 million seed investment into a $480 million sale. In dairy, he lead creative for Chobani, driving explosive sales from humble beginnings to becoming the #1 yogurt brand in the industry.

At Local Bounti, Mr. White is the chief architect behind the company’s groundbreaking Turn a New Leaf™ positioning that is challenging convention and reinventing consumers’ relationship with their leafy greens. In an industry first, he coined the company’s Stack & Flow™ Technology, a unique system that combines the best of vertical and greenhouse farming.

Under his leadership, Local Bounti’s stand-out brand is transforming the largely-unbranded produce section, successfully resonating with families and local communities, and helping to propel rapid business growth for the company.