Skip to main content


subpage hero

Mark Heckman

Mark Heckman

Principal | Managing Partner, Mark Heckman Consulting | Shopper Scientist LLC & Trius Retail, LLC

Mark is a retail industry veteran with broad experience based in a mix of retail marketing, loyalty marketing, store operations, brand partnerships, category management practices and consumer research.

In 2014 Mark teamed with Dr. Herb Sorensen, a noted expert on in-store shopping research and behavior, to activate Shopper Scientist, LLC, to a consultive group with patented technology relating to shopper centric merchandising and store layouts. Mark is also co-founder of Trius Retail, LLC, a retail technology initiative featuring electronic in-store pricing systems.

Mark’s current and recent client list includes notable organizations such as Anheuser Busch, Hallmark Cards, Inmar Intelligence, DECA (U.S. Defense Commissary Systems), Insignia Systems,, 3x3 Insights, Big Red Liquors, and Hammer Williams Convenient Stores.

Mark spent much of his career with Marsh Supermarkets, a $billion Midwestern grocery and convenience store chain as Marketing VP.  At Marsh, Mark managed stores and later as director of store site location and competitive intelligence became deeply experienced in every aspect of store operations, logistics, distribution, pricing, and merchandising. He has deep experience in loyalty marketing, customer touch point systems, and related strategies. He launched and refined loyalty-marketing systems for Marsh, Randalls, DECA, as well as several other retailers. 

In 1993, Mark led the analysis team at Marsh that composed and presented the Marsh Super Study, which was published by Progressive Grocer Magazine and later became a case study at the Harvard School of Business.

Mark is a past member and chairman of the Food Marketing Institute's Consumer Research Committee as well participating in the recent Retail Shopper Marketing Commission founded by Coca Cola and the In-store Marketing Institute.  Mark is a graduate of the Indiana University Kelley School of Business with a BS in Marketing and was honor graduate of the Defense Language Institute, at the Presidio of Monterey, CA. Mark currently resides in Bradenton, FL.