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Bakery Playbook - Navigating Consumer Trends
Drawing from the latest consumer research in the American Bakers Association’s Bakery Playbook series, ABA President and CEO Eric Dell will delve into consumer perceptions, attitudes, and behaviors that are shaping bakery across grocery retail. Gain a deeper understanding of the factors influencing shoppers' purchasing and consumption decisions and explore strategies to leverage the baking category for business growth and to create experiences that resonate with consumers worldwide.
