Today’s shoppers want more than basic online ordering. They want easy, personal experiences that blend digital and in-store service. Yet, many grocers rely on rigid platforms built for transactions, not true engagement—and that can hurt loyalty and sales.
 
In this session, you will see how a customer-first digital strategy moves grocers beyond old, patchwork eCommerce. We will show how targeted personalized promotions, flexible order management, and unified mobile and web experiences help regional players stand out against mass retailers. You will learn to spot hidden friction points, pick the right technology, and build a system that meets modern shopper demands.