In today's fast-paced digital landscape, effectively managing advertising spend is critical to achieving maximum ROI. This session will explore strategies for optimizing digital marketing campaigns, targeting the right channels, and leveraging data to best impact sales. Learn how to navigate various platforms, from social media to digital circulars, and make informed decisions on where to allocate your budget for the greatest impact. Attendees will gain actionable insights to enhance their digital marketing efforts and stay competitive in an increasingly crowded market.