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2025 Conference Agenda

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Maximizing Ad Spending in a Digital World

Feb 25, 2025
Forum 120-122
Omnichannel marketing

In today's fast-paced digital landscape, effectively managing advertising spend is critical to achieving maximum ROI. This session will explore strategies for optimizing digital marketing campaigns, targeting the right channels, and leveraging data to best impact sales. Learn how to navigate various platforms, from social media to digital circulars, and make informed decisions on where to allocate your budget for the greatest impact. Attendees will gain actionable insights to enhance their digital marketing efforts and stay competitive in an increasingly crowded market.

Speakers
Heidi Huff, SVP, Consumer Engagement - Alliance Retail Group
David Ganoung, VP, Marketing - Harps Food Stores, Inc.
Matt Corbin, Director of Marketing - Lowe's Markets
Shawn Tuckett, Chief Executive Officer - Webstop
Samantha Johnston, Director of Marketing - Clarks Market

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