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2025 Conference Agenda

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How to Grow Bigger Baskets: Using Data and AI to Drive Higher Spend and More Frequent Shopping

Feb 25, 2025
Insights Stage (Forum Ballroom)
Advertising , CRM , Loyalty Marketing

Wondering what the magic formula is for increasing shopping trips and spend? Join this session as we share our top-performing loyalty campaign strategies, including how machine learning AI drives personalization to engage consumers on a deeper level. We will walk through an analysis of shopper data and sales impact that demonstrates the proven effectiveness of these campaign strategies. No matter what your technology stack, you will walk away with actionable ideas and real-world case studies that increase your customers’ loyalty, spending, and trips. 

Speakers
James Councill, Loyalty & Promotions Business Unit Manager - ECRS
Daniel Smith, Analytics and Reporting Business Unit Manager - ECRS

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