Dive into the grocery industry's transition from traditional print marketing to dynamic digital strategies, highlighting the opportunities and challenges involved. As consumers increasingly engage with brands online, retailers must adapt their marketing efforts to meet shoppers where they are—on digital platforms. Experts will discuss best practices for leveraging digital tools, such as personalized email campaigns, social media, and targeted online ads, to drive customer engagement and loyalty. Attendees will gain practical insights on how to navigate this shift, optimize their marketing spend, and maximize ROI in the digital age.