In today’s competitive retail landscape, independent retailers are increasingly looking to private label brands to differentiate themselves from the chains and maximize profitability. Join us for an in-depth session that delves into the nuances of private brand merchandising, focusing on how independent retailers can develop a strong, distinctive private brand identity that resonates with target customers, enhance the overall in-store experience with cohesive branding and promotions that rival the big players, and position your brand for sustainable growth.