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2025 Conference Agenda

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Maximizing Assortment Strategies for Customer Value and Competitive Advantage: Close the Gaps and Capture Growth

Feb 24, 2025
Summit 224-226
Assortment , Category Management

A well-optimized assortment strategy is critical. This panel will explore how assortment data can empower grocery retailers to refine their assortments, drive growth, and better serve their customers. Attendees will learn how to combine competitive insights with other data sources to identify the most relevant products for your customer base, uncover assortment gaps—whether in flavor, product size, or location, and determine the right prices for these right products. Additionally, learn how to quantify the potential revenue impact of new products and make data-driven decisions that align with your store’s unique market positioning. Join us to discover how leveraging assortment intelligence can transform your strategies, attract customers, and enhance your bottom line.

Speakers
Naomi Sleeper, President and Chief Growth Officer - Imperial Distributors
Matt Shachter, VP, Revenue Growth - Clear Demand
Tamara Fleming, Director, Sales Core Customers - The Clorox Company
John Potter, Director of Recruiting & Training - Lowe's Market

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