As the grocery industry navigates 2025, it faces a confluence of challenges, including shifting consumer sentiment around ultra-processed foods, the ongoing impact of tariffs on supply chains, and mounting frustration over rising food prices. This session explores the current grocery landscape, offering insights into these pressing issues and actionable solutions for addressing consumer concerns. Discover how strategic marketing, transparent communication, and innovative product positioning can rebuild trust and align with evolving consumer values. Attendees will gain practical strategies to adapt their operations, enhance customer loyalty, and thrive amidst these transformative pressures.