The Future of the Advertising Mix: Low-Cost Digital Advertising within Your Reach

24 Feb 2025
Summit 221-223
Advertising , Marketing , Retail Media Networks

Ready to dive into digital advertising but don’t know where to start? Think targeted display and television advertising are out of reach for independents? Looking for an advertising plan to help you compete with chains and get noticed by CPGs? Learn how the Independent Grocers Alliance Retail Media Network is using affordable and effective advertising to increase sales and awareness in independent grocery stores across the country and supply the customer and product movement data CPGs want — without exorbitant agency fees.

Speakers
Leigh Engelbrecht
Leigh Engelbrecht, President - Advay Media Group
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