Shoppers behavior and expectations are rapidly evolving, and personalization has become the key ingredient for grocery retail success. This session will delve into how grocers can harness their digital weekly circular, digital advertising and data-driven marketing strategies to serve the right message to the right customer at the right time. Learn actionable techniques to acquire new customers, enhance loyalty, increase basket size, and boost sales.  Learn how to leverage data insights and technology to create personalized journeys that meet shoppers wherever they are - online, in-app, or in-store.