We’re entering an era of political and economic uncertainty. Today, shoppers are super-focused on value, with price becoming a deciding factor in their purchasing decisions. For independent grocers, navigating the delicate balance between profitability and a competitive price image has never been more challenging — or more critical.

This dynamic session will explore the new essential pricing and promotional strategies defining grocery success in 2025. Discover how strategic pricing and smart promotions can help you stand out in a crowded market, appeal to price-sensitive shoppers, and build long-term customer loyalty; plus learn how the new ScanApps tool will bring CPGs and independent grocers together to maximize marketing and promotion funds, deliver value, and drive profitability.