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Bridging the Flyer Gap: How to Reach the Shoppers You’re Missing, Every Week
The weekly circular used to do the heavy lifting and has been a long-standing retail staple but today’s shopper journeys are anything but linear. In an increasingly fragmented media landscape, retailers can no longer rely on a single tool or touchpoint to influence behavior. This session explores how retailers can stay top-of-mind in a world where conversion can happen in seconds, and relevance requires 5–10 touchpoints.
We’ll unveil a fresh, shopper-first framework designed to help you reach the right audiences with the right content. We’ll focus on maximizing access, increasing frequency, and delivering value-driven content that actually meets customers where they are, and reaches those that you’re missing. Whether you’re flyer-first, digital-forward, or somewhere in between, you’ll learn how to evolve your promotional strategy to drive measurable results (not just impressions) and stay top-of-mind, week in and week out.
Sponsored by Flipp
