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Connecting with the Value-Obsessed Shopper Online and In-Store
After years of persistent inflation and rising grocery costs, consumers are more intentional about where they shop and whom they trust. This environment creates a unique opportunity for independent grocers to stand out and build trust among shoppers by delivering consistent, authentic value messaging across every touchpoint.
This workshop explores practical, high-impact ways to reach value-obsessed shoppers and influence their decisions in real time. Participants will learn how to activate a unified strategy that includes national offers from CPG partners, in-store and online messaging that addresses price concerns, and affordable CTV advertising that blends item-and-price promotion with brand awareness. These tools empower independents to maintain an ongoing, continuous conversation about value—reinforcing their commitment to shoppers’ long-term, price-conscious needs.
Presented by IGA
