2026 Agenda

Presented by the Specialty Foods Association

With shoppers tightening their budgets and hopping between channels, grocers are under more pressure than ever to drive loyalty and grow basket size. That’s where Specialty Food comes in. In this session, Leana Salamah of the Specialty Food Association will share how leveraging specialty products can attract new, high-value shoppers and inspire bigger, more frequent trips from your existing base.

Using two of the most powerful trends in CPG right now—Global Flavors and Wellness—you’ll learn how to curate an assortment that excites, differentiates, and delivers margin growth. Walk away with actionable insights on how to turn trend-watching into basket-building and make your store a destination for discovery.