2026 Agenda

Sponsored by Webstop

As shopper behavior evolves, retailers’ marketing must adapt to keep pace. Today’s grocer is faced with navigating various shopper preferences as they seek to maintain high levels of customer engagement. This means taking a critical look at their current marketing mix and finding areas to update and adjust. From the weekly ad to in-store displays to coupons, each tactic must be analyzed and adapted to fit today’s environment and keep shoppers coming back.

During this panel discussion, you’ll hear how select retailers are modernizing their marketing to appeal to their current and potential shoppers. From hybrid print/digital approaches to digital-only circulation, retailers will share how their strategies have delivered and what they are planning moving forward. Whether you are a retailer who embraced digital transformation enthusiastically or a retailer who has avoided innovation entirely, this session will leave you with actionable takeaways to keep your marketing effective and relevant in the years to come.