How to Drive Revenue with Store Design and Lighting

Feb 02, 2026
Grand 122
Merchandising

In today’s competitive grocery landscape, the look and feel of your store are powerful drivers of shopper behavior—and ultimately, your bottom line. This session brings together experts from Imoon and Schweitzer to explore how purposeful store design and optimized lighting can elevate the customer experience, increase dwell time, and boost conversion. Attendees will learn how layout, visual flow, and category-specific lighting influence purchasing decisions and build long-term loyalty. Through real-world examples and actionable insights, this workshop will help retailers identify opportunities to refresh their environments, spotlight key departments, and create a store atmosphere that aligns with shopper expectations and drives revenue. Whether you’re planning a remodel or making targeted improvements, this session will give you practical strategies to turn design decisions into measurable results.

Sponsored by Italy-America Chamber of Commerce.

 

Speakers
Bernhard Heiden
Bernhard Heiden, CSO & Creative Director - Interstore
Cansin Demirli
Cansin Demirli, Architect & Lighting Designer - IMOON
Matthaeus Streitberger
Matthaeus Streitberger, Head of Operations North America - Schweitzer
Pierluigi Gusmani
Pierluigi Gusmani, Director - IMOON