Interactive Digital Media: How In-Store Digital Change the Game for Independent Retailers

Feb 02, 2026
Grand 113
Omnichannel Marketing

For years, whether through web, social, email, or other channels, digital marketing efforts have focused on reaching shoppers before they make the trip to the store. Meanwhile, once the shopper walked through the front door of the store, there was a gap in digital engagement at the most important part of the shopping experience – the point where purchase decisions are made! Learn from a panel of retailers who have successfully closed that digital gap in order to enhance the in-store experience for their shoppers and increase accessibility to their digital programs.

Sponsored by ShoptoCook, an AppCard Company

 

Speakers
Donna Zambo
Donna Zambo, EVP, Chief Information & Marketing Officer - Allegiance Retail Service
Kristin Popp
Kristin Popp, Executive Vice President - Woodman's Food Markets, Inc.
Matt Beaudin
Matt Beaudin, Director, Customer Relationships - AppCard
Josh Holt
Josh Holt, Digital Marketing Manager - C&S Wholesale Grocers