Labels that Sell: Claims & Certifications Driving Today's Shopper

Feb 02, 2026
Grand 124
Merchandising

Today’s grocery are taking a new approach when analyzing what’s printed on a product’s label—and those words can make or break a purchase decision. This session will explore the product claims and certifications that are capturing shopper attention across today’s grocery aisles. From sustainability and sourcing to health, wellness, and transparency, attendees will gain insight into which labels resonate most with modern consumers and why. Designed for independent grocers, this session will help retailers better understand evolving shopper expectations and how label claims influence trust, perception, and buying behavior. 

Key takeaways include:

  • The most impactful product claims and certifications influencing today’s shoppers
  • Emerging label trends to watch as consumer values continue to evolve

Sponsored by Lipari. 

Speakers
Nick Lenzi
Nick Lenzi, Senior Vice President of Marketing - Lipari Foods