Leveling the Playing Field: How Independent Grocers Can Win the Last-Mile Delivery Customer

Feb 02, 2026
Marquee Stage sponsored by SPINS
Technology & AI

Grocery e-commerce has hit record highs, with e-grocery penetration representing more than 60% of U.S. households. As more shoppers turn to digital platforms for their weekly shop, independent grocers are increasingly asking: how can we stand out and win these incremental customers? In this panel, Mike Goldblatt, VP of Grocery and Retail Partnerships at DoorDash, will be joined by a panel of grocery partners to explore the strategies independents are using to succeed in the on-demand delivery space – from making catalogs e-commerce ready to improving the integration of in-store and out-of-store experiences, and fostering stronger customer connections across multiple channels. Panelists will share real-world lessons on driving visibility, creating great customer experiences, and leveraging technology to maximize reach and efficiency.

Sponsored by Doordash. 

 

Moderator
Charles Shoener
Charles Shoener, Head of North America Grocery Partnerships - DoorDash
Speakers
Kristin Popp
Kristin Popp, Executive Vice President - Woodman's Food Markets, Inc.
Elliott Stone
Elliott Stone, Chief Operating Officer - Mollie Stone's Markets