2026 Agenda

This session will explore how practical, accessible AI-driven technology can deliver customer segmentation and personalization strategies that are helping retailers today deliver more relevant assortments, promotions, and experiences at a faster pace than competition. Learn how the intersection of data-driven insights, practical AI, digital tools, and loyalty programs can transform marketing and merchandising, creating stronger connections and retention with shoppers while driving sales and loyalty. Anyone looking to get a head start on the information covered in this session will benefit from reading Customer Management (Executive Edition): How Retailers Must Change to Survive and Succeed by Jim Dippold and Jean-Marc Sallenave.

Sponsored by ECRS.