Smart Pricing Meets Smart Shelves: Optimize & Execute Price to Drive Growth

Feb 02, 2026
Marquee Stage sponsored by SPINS
Technology & AI

Pricing has never been more important, or more complex, for grocery retailers. Shoppers compare prices across banners, channels, and delivery platforms, while you juggle competitive pressure, margin targets, labor shortages, and rapid price changes. The real challenge isn’t just setting the right price - it’s executing the prices and promotions on shelf accurately, consistently, and quickly. In this session, we’ll show how combining price optimization + electronic shelf labels creates a unified, automated pricing operation that transforms both strategy and execution. You’ll see how science-driven price recommendations and elasticity insights integrate seamlessly with digital tags to eliminate manual updates, reduce errors, and accelerate speed to shelf. You’ll leave with a clear understanding of how the “1+1=3” effect works in practice. We’ll walk through the operational wins retailers are gaining... From stronger price image to more consistent execution and measurable ROI. Retailers will leave with a practical blueprint for building a pricing operation that is not only smarter but becomes a sustained competitive advantage.

Sponsored by Clear Demand. 

Speakers
Steve Thornberry
Steve Thornberry, VP, Sales - ClearDemand